The summer home-selling season is just about ready to heat up. But even though most signs point to the strongest summer we’ve had since the housing collapse three years ago, there’s still going to be far more supply than there is demand.
So a little bit of good ol’ fashioned sales magic can go a long way toward helping you stand out from the home-selling crowd.
Here are three:
1. Be Involved (Just Not Too Much)
Don’t just open your house for folks to come by when you’re not home. Instead, be involved enough to answer questions, make a connection, and create opportunities to sell. In small ways, it matters to home-buyers who they’re buying the home from.
(Of course, you want prospective buyers to be able to project their own futures onto the home, and see it as truly theirs—so don’t be overbearing).
2. Highlight What Makes Your Home Unique
Especially in the suburbs, where homes tend to be more alike than not, quirks, amenities, or home improvements can turn your house into a lovable home in the eyes of a potential home-buyer.
There are temporary things you can do to help this. Rocking chairs on the front porch. A lazy hammock in the front yard. Holiday decorations. New patio furniture. Anything, really, that you can take with you when you leave, but that will create a more “homey” feel for potential buyers, and make it easier for them to visualize what life would be like for their family while living there.
Similarly, be aware of those little details that can actually become turnoffs. When competition is tight, the little things can make all the difference.
3. Sell the Neighborhood
Talk up your favorite neighbors. Reminisce fondly of those lazy summers and happy kids down at the neighborhood pool. Point out the benefits of your homeowner’ association. Gush about successes at the local school, Boy Scouts troops, church opportunities, or sports leagues. Because when folks buy a home, they’re not just buying the house itself, but all the surrounding context (community, relation neighborhood perks, etc.) as well.
One smart alternative is to take a deep breath, rethink your time table, and look for ways to put yourself in a better selling position a couple years down the road. With a home equity loan (or other cash-freeing tools like a reverse mortgage or a home refinance loan), we can help you position yourself for a more profitable home sale a few years down the road when the Dallas market is closer to a full recovery.