Recently TexasLending.com’s own Kevin Miller had the opportunity to be interviewed on CNN’s Everything Internet radio show . If you missed it last Saturday, never fear, just click the link below to listen to the entire interview. We’ve also transcribed it to text for you readers out there.
TexasLending.com’s Kevin Miller Interview On Everything Internet Radio On CNN
Lisa: Right now we have Kevin Miller who is the president and CEO of Texas Lending and we’re really excited to talk to him about Texas Lending and all that they do on the internet. So, welcome Kevin.
Kevin: Hi Lisa. Hi Ed. How are you guys doing?
Lisa & Ed: Great.
Lisa: How about you?
Kevin: I’m doing great.
Lisa: Well, tell us about Texas Lending…you guys, by the way, have a fantastic website.
Kevin: I appreciate it, thank you.
Lisa: It’s very robust.
Kevin: Yeah, that’s kind of the way we wanted to have it. It wasn’t always that way. We had a, actually about a 3 or 4 pager and now we have lots of pages, so.
Lisa: Yeah, it’s great. So how did you get started with Texas Lending?
Kevin: That’s a great question because well, the story goes; I had a friend who actually started the web site TexasLending.com back in 1997, 1998. He got out of the mortgage business, sold it to me for $600 bucks. It sounds like it’s not that much or it sounds like hey that’s a very good deal. But I was like you know at the time I didn’t know if it was going to work. But at the time just started doing some things then people started going to the website and applying for loans and so I built a platform on it, build a company on it. And in 2001 we started the company and now we do a lot of stuff on the internet.
Lisa: Oh wow. So this actually started, Texas Lending started as a website as TexasLending.com.
Kevin: It started as a website. I had a friend who had it and I started doing some advertising to send people to the website. They started going there and it started working. So, I again just slowly built it up. Advertised a little more and more people went to it and it’s been a little give and take. So, a little more advertising, a little more employees and then of course we had a lot of fun in the mortgage business a few years ago. So it’s been interesting for the last few years.
Ed: It is interesting. You have traversed the most difficult economy we’ve had since the Great Depression. How’s that been?
Kevin: It’s very interesting because up until a couple of months ago we didn’t know what was going to happen. These mortgage rates we anticipated started rising. I didn’t think they could and still have a recovery. But they’ve actually come down to the lowest levels right now and we’re looking to have our best 6 months that we’ve ever had these next 6 months so it’s been a very trying period but what I’m hoping is these lower rates that we see right now are the rates the propel us into a rebound in the housing market. That might take 6 months - a year, maybe a couple years. I don’t know how long it’s going to take but hopefully that’s what we see. Hopefully we don’t have to see another dip in housing.
Ed: Well, I was looking at that 3 and 3/4 15 year fixed and that looks pretty attractive.
Kevin: Yeah, actually they’ve been moving down the feds this last week kept rates the same and it’s had a positive effect on rates and so keep your eyes peeled because the feds talking about in the future here, uh buying some more bonds funds and more bonds and them buying the bonds may drive the rates even lower.
Lisa: Wow. It sounds like you never have a dull moment over there, huh?
Kevin: Well, we’re trying to hire right now. We’re at about 60% more business right now than we had just a month and a half ago and we still have the same employees. We’re out hiring; we’re hiring all sorts of people in the mortgage business right now, whether they’re loan officers, underwriters, processors, closers. We have everyone here in our office in Dallas, so we can pretty much handle what we have right now but we expect it to get even better shortly.
Ed: Well has the shakeout in the business benefitted you or hurt you?
Kevin: We have, I am always fearful that the shake outs and regulations are going to harm us and all of our competitors. Because I am so attuned to that it actually has helped us. These next 6 months might be our best 6 months because other people, maybe they’re compliance department isn’t as strong as ours. Maybe they’ve been approving some loans they shouldn’t have approved and need to buy some loans back. We haven’t had these issues with compliance and loan buy backs that a lot of companies have had. So while they may be focusing that on or concentrating a little bit more on that than they want to we’ve actually been able to get bigger. And we actually…here’s one thing that’s really helped us, I started Texaslending.com University which is a 6 week course that we put new loan officers through to make sure that they are lined up with all the national regulations, acts of congress, all the things that they need to do to get through the licensing that is now required in the banking and the mortgage banking industry. We went through our first class there, they’ve all passed. Other companies don’t have the size or maybe they don’t have a central office that can offer a University class. We call it a university; it’s gets people licensed so that we can continue to grow.
Ed: Well that’s very good.
Lisa: Yeah, that’s very innovative.
Ed: Now do you use the internet for some of that university work?
Kevin: You know what’s interesting is I’ve been on Facebook recently telling people "Hey we’re hiring." Now I’m getting resumes through Facebook people are saying "I’ve got a friend…" so I’m using Facebook and I’m getting onto Twitter so we’re using that a little bit. As a matter of fact, I use the internet a lot because if you ever go online and ever search Texas home loans or Texas refinance or Texas home purchase , when you go on there you’re going to find that Texaslending.com is usually right at the top of the list. We’re usually in the top 3 all the time. We’ve been doing online advertising for about 4 or 5 years now and this is very important because most of the time at the top you’re going to see the Lending Trees, The Bank of Americas, the Chases, these national corporations, these big banks and we found that we are one of the only companies that have a budget, the size necessary to compete against these companies. Not only compete, but also be #1 when you’re going to search for that so it has helped us greatly that we’ve built up a robust marketing budget so that now we can compete and be listed in the top of these engines so that it continues to propel our growth.
Ed: So do you use a consulting service to help you with your online placement, SEO or Pay-Per-Click?
Kevin: We have a little of that but I actually handle a great deal of our Pay-Per-Click myself. I do have a consulting company that helps me with some of that. We are expanding, you mentioned we do have other states that we are doing business in and the other states that we’re doing business in, we’re going to have another website for the other states, it’s not going to be TexasLending.com. When that gets up and going, these other companies will have a great impact in helping me build out our search in the other states.
Lisa: It definitely sounds like the internet has helped you to level the playing field for you in terms of being competitive with the big guys, huh?
Kevin: Yes, it’s getting crazy right now. I think the biggest thing that’s scary for most people now is they go on and they say I want to start a mortgage company and they want to do internet marketing but they don’t realize that the budget to do online is as much…I’m not going to give anyone inside information but it’s a very large budget and you have to go deep and you have to have people who know what they’re doing to help you out with it because you think you’re just going to put your name on the internet and show up #1 you’re sadly mistaken. You really need to make sure you have the right people lined up to do it. So, we have had a lot of success and just to give you an example back in about 2003 I would say about 60% of our business used to come from the phone and 40% came from online. Now 60% of our business comes from the internet and 40% comes from the phones. I expect that to continue to grow. Everyone goes online to shop for these things these days. When everyone is going online, again if that’s where they’re going to go shopping you need to go deep and strong if you want to get into it.
Lisa: Right. Like you said you also specialize in loans in other states like Oklahoma, Florida, Michigan, Missouri and Kansas. So do you feel like the web has helped you to achieve this kind of reach?
Kevin: It’s really helped me more in the Kansas, Missouri. We have an office in overland park, Kansas and it’s helping me more there. Again, when I start our new URL we actually are using the name TexasLending.com in Kansas and Missouri but we’re checking that out and going to test it versus another name that I put together and see how that works for us as we start to expand into more of a national presence over the coming years.
Ed: So, would you consider yourself an internet geek? You started with the website and built this great enterprise through the internet. It sounds like you have some fascination with it as well.
Kevin: Well you know what to tell you the truth I’m really not an internet geek and I’m not a computer geek. I’ve had some good people that have helped me. I’ve kind of learned some of this from scratch. I started out doing the Pay-Per-Click myself. Taught myself a little bit of that and then I got some help so that by getting help and having things explained to me, I became more well versed in it. But doing the Pay-Per-Click, again I do a lot of that myself but I do have the search engine people that help me but there’s so much that goes into a lot of these companies will call me and say "Hey you guys could be better in the engines, you could be listed a lot higher if you just do this." there’s a lot of people out there that say we can get you up there fast. I think it’s a one trick pony kind of reach. I think if you’re going to build a robust search engine optimization platform that it’s not just going out there and putting a bunch of tags in your website and getting listed up top because that can go away real quick. You need to build a robust platform and have a wide reach with all the things that are available.
Lisa: All the necessary parts.
Kevin: So you can continue to sustain it and not just let someone bump you because someone put some more meta tags up there.
Ed: So you’ve had good expertise who’s advised you, you understand it because of that and you’re able to deal with it effectively.
Kevin: It also helps, since I’m in charge of marketing, I run the company, I own the company and I’m in charge of the marketing so all these national corporations that are out there doing this internet stuff, they have some people in a back room, or maybe they have just consultants doing all this for them but they’re not keeping an eye on it. The great thing about me handling it myself is i can see someone out there trying to make a move and I can be able to determine if that company is going to be able to make a move for a long period of time. A lot of times these guys get on there for 2 or 3 days and then they’re gone because they realize that they just can’t afford it. It’s helped me because I am in charge of it, I’m watching it daily and I have a pulse.
Lisa: That is great. Now you use something also called esignature technology for your loan application to speed up the application process. Tell us a little bit about that.
Kevin: We started years ago, probably about 5 years ago, utilizing that. I think we were the first ones in Texas – I never like to say we were the first ones because you never know, but we were one of the first utilizing esignature technology. We’ve been using it for so long, there’s actually a couple of companies out there that dominate the market one of them is a company called ala mode. Okay and ala mode allows and helps corporations with esignature technology, not just for signing loan applications but for other business. And so some of the things that may concern people or scare them; there’s “oh no I’m signing this esignature”; these are used primarily for loan applications, it’s like if you want to apply for a job you can just say click here, yes I want to apply for this job by clicking a button it signs your name. When we go to closing, we actually get real signatures, that’s when you’re really getting the mortgage. But to apply, it’s really nice to have people that can sit at home, they can go online, we’ll call them, we’ll contact them, we get their information, we send them all their forms and esignature platform and they just click a button. We have their full application, they scan in some documents to us, we’re processing their loan and all they’ve done is sit at home and scanned in some documents and pushed a button. We have people show up in our commercials, our TV commercials, they’ve never met their loan officer, they show up and their finally meeting them and they’re “Hey it’s great to know ya, great to meet ya! I did it all online.” So it makes it really easy for them.
Lisa: That’s awesome!
Ed: The virtual world – we’re in it. Well, hey thanks for being with us today, Kevin. We really appreciate the insight that you’ve shared with our listeners who have websites of their own and look for this kind of real life experience. So thanks for being with us and good luck with your expansion and your boom season.